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Biopharma Direct Sourcing

Building a Scalable, High-Performance Direct Sourcing Program in Under Nine Months

Client Overview

A global biopharmaceutical leader with more than 30,000 employees and a mission rooted in scientific innovation sought to improve agility, reduce costs, and elevate the experience of its contingent workforce program by modernizing its Direct Sourcing approach. This led to the transition from an underperforming incumbent provider to Curately.ai.

The Challenge

The client initially launched a Generation 1 Direct Sourcing program with a leading technology provider, but results fell significantly short of expectations. Over an 18-month period:

  • Fewer than 7 positions were filled through the program.
  • The associated talent community grew to just under 3,000 members.
  • Despite a minimum annual platform fee of $60,000, the ROI was negligible—cost savings from placements didn’t come close to offsetting the investment.The program was both underutilized and financially unsustainable, prompting the client to seek a new partner capable of delivering measurable outcomes at scale.

The Solution

Curately.ai deployed its AI-powered Direct Sourcing engine for the client on September 6, 2024, with full integration into Beeline and close collaboration with MSP partner AgileOne and curation partner ASK Consulting.

The implementation included:

  • Full system configuration and VMS integration completed in under 4 weeks
  • Branded candidate experience aligned to the client’s employer brand
  • Real-time analytics dashboards for complete visibility and accountability
  • AI-driven matching and automated, multi-channel candidate outreach
  • Dedicated curation and engagement support delivered by ASK Consulting

This setup enabled Curately.ai to act as the core engagement platform, while maintaining seamless compliance and data flow within the client’s existing systems.

Program Results (First 9 Months)

• ‍Go-Live Date = September 6, 2024

• Total Jobs Filled = 175

• Filled via Direct Sourcing = 138

• Fill Ratio = 79%

• Average Time-to-Fill = 17 Days

• Realized Cost Savings = $390,000+

• Projected Cost Savings = $5,000,000+

Execution & Partnership

The success of the program was rooted in a tight-knit, high-performance partnership:

  • Curately.ai provided the AI technology, automation, and strategic enablement.
  • ASK Consulting, a long-standing staffing supplier, brought institutional knowledge and delivered white-glove candidate engagement and curation.
  • AgileOne offered program oversight and operational governance.
  • Beeline enabled rapid, disruption-free integration via VMS. Each stakeholder operated with clear accountability and a shared mission: to scale hiring while maintaining control and delivering a superior candidate and hiring manager experience.

Key Success Factors

1. Rapid Deployment & Seamless Integration

The client launched its Direct Sourcing program in under one week using Curately’s proprietary VMS wrapper technology, enabling real-time, bi-directional sync with Beeline. The full API-based integration was completed in just four weeks with no post-launch issues.

2. Pre-Built Talent Pools with Targeted Outreach

ASK Consulting, with over seven years of staffing experience for the client, leveraged its deep understanding of the company's hiring needs and geographies. Using Curately’s marketplace of over 195 million candidates, ASK built robust talent pools and launched outbound campaigns to attract and engage the right talent. The program has consistently added over 5,000 new community members each month.


3. Best Practice Adoption & Change Management

The client’s leadership actively incorporated industry insights, expert guidance, and best practices provided by ASK and Curately. Internal alignment across procurement and business stakeholders ensured change management was proactive, not reactive.

4. Strong, Aligned Partnerships

The success of this initiative was driven by collaboration between the client, Curately, ASK, Beeline, and AgileOne. With all partners aligned on a singular vision, the program avoided common pitfalls and accelerated results from day one.

Conclusion

The biopharmaceutical company’s Direct Sourcing transformation demonstrates that with the right technology, team, and execution strategy, enterprise talent acquisition programs can be rebuilt—and scaled—rapidly. In just nine months, the client went from underwhelming outcomes to a high-impact, high-efficiency hiring engine.“This is what happens when the right tech, strategy, and people come together.”Manish Karani, CEO, Curately.ai