Biopharma Direct Sourcing

The client initially launched a Generation 1 Direct Sourcing program with a leading technology provider, but results fell significantly short of expectations. Over an 18-month period:Fewer than 7 positions were filled through the program.The associated talent community grew to just under 3,000 members.Despite a minimum annual platform fee of $60,000, the ROI was negligible—cost savings from placements didn’t come close to offsetting the investment.The program was both underutilized and financially unsustainable, prompting the client to seek a new partner capable of delivering measurable outcomes at scale.

Curately.ai deployed its AI-powered Direct Sourcing engine for the client on September 6, 2024, with full integration into Beeline and close collaboration with MSP partner AgileOne and curation partner ASK Consulting.The implementation included:Full system configuration and VMS integration completed in under 4 weeksBranded candidate experience aligned to the client’s employer brandReal-time analytics dashboards for complete visibility and accountabilityAI-driven matching and automated, multi-channel candidate outreachDedicated curation and engagement support delivered by ASK ConsultingThis setup enabled Curately.ai to act as the core engagement platform, while maintaining seamless compliance and data flow within the client’s existing systems.

The success of the program was rooted in a tight-knit, high-performance partnership:Curately.ai provided the AI technology, automation, and strategic enablement.ASK Consulting, a long-standing staffing supplier, brought institutional knowledge and delivered white-glove candidate engagement and curation.AgileOne offered program oversight and operational governance.Beeline enabled rapid, disruption-free integration via VMS. Each stakeholder operated with clear accountability and a shared mission: to scale hiring while maintaining control and delivering a superior candidate and hiring manager experience.

1. Rapid Deployment & Seamless IntegrationThe client launched its Direct Sourcing program in under one week using Curately’s proprietary VMS wrapper technology, enabling real-time, bi-directional sync with Beeline. The full API-based integration was completed in just four weeks with no post-launch issues.2. Pre-Built Talent Pools with Targeted OutreachASK Consulting, with over seven years of staffing experience for the client, leveraged its deep understanding of the company's hiring needs and geographies. Using Curately’s marketplace of over 195 million candidates, ASK built robust talent pools and launched outbound campaigns to attract and engage the right talent. The program has consistently added over 5,000 new community members each month.3. Best Practice Adoption & Change ManagementThe client’s leadership actively incorporated industry insights, expert guidance, and best practices provided by ASK and Curately. Internal alignment across procurement and business stakeholders ensured change management was proactive, not reactive.4. Strong, Aligned PartnershipsThe success of this initiative was driven by collaboration between the client, Curately, ASK, Beeline, and AgileOne. With all partners aligned on a singular vision, the program avoided common pitfalls and accelerated results from day one.

The biopharmaceutical company’s Direct Sourcing transformation demonstrates that with the right technology, team, and execution strategy, enterprise talent acquisition programs can be rebuilt—and scaled—rapidly. In just nine months, the client went from underwhelming outcomes to a high-impact, high-efficiency hiring engine.“This is what happens when the right tech, strategy, and people come together.”— Manish Karani, CEO, Curately.ai